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Uncategorized On-Market vs. Off-Market Sales in Cupertino On-Market vs. Off-Market Sales in Cupertino Which Strategy Actually Works Best for Luxury Home Sellers? Many luxury homeowners in Cupertino ask the same question before selling:Should I sell my home off-market, or list it publicly on the MLS? Off-market sales have gained attention in recent years, especially among high-net-worth sellers who value privacy. But in […]
Uncategorized Pricing It Right the First Time in Cupertino Pricing It Right the First Time in Cupertino Why Luxury Homes in Cupertino Don’t Recover From Overpricing Pricing a luxury home in Cupertino is one of the most important decisions a seller will make and one of the easiest ways to leave money on the table if done incorrectly. In Cupertino, luxury buyers are exceptionally […]
Uncategorized The 2026 Playbook for Selling a Luxury Home in Cupertino The 2026 Playbook for Selling a Luxury Home in Cupertino   What Smart Cupertino Sellers Are Doing Differently to Attract Premium Buyers Selling a luxury home in Cupertino in 2026 is no longer about listing high and waiting for the market to respond. In a city defined by world-class schools, proximity to Apple Park, and […]
Uncategorized How Selling a Cupertino Home Has Changed Over the Last 30 Years How Selling a Cupertino Home Has Changed Over the Last 30 Years Over the last 30 years, owning a home in Cupertino has evolved from a mostly local, relationship-driven experience into a high-stakes, data-driven transaction shaped by global buyers and digital-first marketing. What many long-time homeowners remember from the 1990s—simple listings, limited exposure, and informal […]
Uncategorized Vacant Lot vs. Teardown in Cupertino: A Data‑Driven Guide to Building Your Dream Home Buying or Building in Cupertino: Vacant Lot vs. Teardown In flat Cupertino neighborhoods with top schools, most buyers who want a brand‑new home are really choosing how to get there—not whether they will build at all. With construction running about $1000 per square foot, a 3,500 sf new home implies roughly $3.5M in build cost […]
Uncategorized Announcement: Anywhere merges with Compass Today marks a historic moment for our industry: the merger transaction between Compass and Anywhere has been completed, officially forming Compass International Holdings (‘CIH’). This is an exciting new chapter not just for Coldwell Banker Realty and our new combined company, but for real estate as a whole.  I wanted to reach out personally to explain […]
Uncategorized Los Altos Hills Market Trends: 3 Years of Sales Data, Seasonality, and Timing Strategies Los Altos Hills has been a high‑dollar, low‑velocity market over the last three years, with pronounced seasonality: sales volume and $/sf peak in spring, while late fall and early winter show softer pricing and longer marketing times. Time your real estate plans in Los Altos Hills to maximize your returns. Big picture: three‑year overview   […]
Uncategorized Cupertino Home Values in 2026: What 2025 Data Shows Cupertino Home Values 2026: What 2025 Data Reveals for Sellers in the Under $3M, $3M–$4M, and $4M+ Markets Cupertino’s 2025 housing market finished the year with modest price growth, very low inventory, and strong demand, setting up 2026 for continued price stability to moderate appreciation across all three price bands you care about.   2025 Cupertino […]
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Uncategorized Should I Sell My Home As-Is in Cupertino? Should I sell my home as-is in Cupertino? Selling a home as-is in Cupertino can make sense in certain situations, but it often results in lower offers and more negotiation. Many sellers achieve better outcomes by addressing a few key items before listing rather than selling fully as-is. Introduction If you are thinking about selling […]
Uncategorized How Do I Choose the Best Realtor to Sell My Home in Cupertino?    How do I choose the best Realtor to sell my home in Cupertino?  The best Realtor to sell your home in Cupertino is one who listens to you more than he talks,  understands neighborhood-level pricing, school district demand, buyer behavior, and has a proven strategy for positioning homes to sell quickly and for top […]
Uncategorized Is Home Staging Worth It When Selling in Cupertino?     Is home staging worth it when selling in Cupertino?  Yes. In the Cupertino single-family home market of 2025, professional staging has a measurable impact on buyer perception and final sale price. Well-staged homes sell faster, attract stronger offers, and are far more likely to sell over list price.   2025 Cupertino Market Reality: Why Staging Matters […]
Uncategorized What Repairs Are Worth Doing Before Selling a Home in Cupertino?  What repairs are worth doing before selling a home in Cupertino? Before selling a home in Cupertino, the most worthwhile repairs are those that improve first impressions, address Inspection Reports red flags, and align with what local buyers actually value. Cosmetic updates and deferred maintenance usually deliver a better return than major renovations.   Introduction   If […]
Uncategorized How Long Does It Take to Sell a Home in Cupertino in Today’s Market?  How long does it take to sell a home in Cupertino?  In today’s market, most well-priced homes in Cupertino take between 14 and 30 days to sell, but the timeline varies based on pricing, school district, condition, and buyer demand. Homes that are priced correctly from the start tend to sell faster and with fewer […]
Uncategorized What Is the Best Time to Sell a Home in Cupertino? A Local Expert Guide by Ramesh Rao   How do I know the best time to sell a home in Cupertino?  The best time to sell a home in Cupertino depends on local buyer demand, inventory levels, and your specific neighborhood—not just the season. A data-driven pricing and timing strategy tailored to Cupertino often has a bigger impact than waiting for a […]
Uncategorized The 2026 Playbook for Selling a Luxury Home in the Bay Area What Smart Sellers Are Doing Differently to Attract Premium Buyers Selling a luxury home in the Bay Area is no longer about simply listing high and waiting. Today’s top-performing sellers are strategic, data-aware, and proactive well before their home ever hits the MLS. High-net-worth buyers are selective. Inventory is nuanced by micro-market, school district, and […]
Uncategorized No More Gas Water Heater Replacements After January 1, 2027 — What Santa Clara County Homeowners Need to Know If you live in Santa Clara County, there’s an important change coming: starting January 1, 2027, you won’t be able to replace your gas water heater with another gas one. New units will need to be electric, most likely a heat pump water heater. Don’t worry — you don’t have to rip out the one […]
Uncategorized Atherton Real Estate Market Update for September 2025 Atherton continues to stand as one of the most prestigious and sought-after luxury real estate markets in Silicon Valley. Known for spacious estates, tree-lined streets, and unparalleled privacy, this exclusive community attracts high-net-worth buyers, tech executives, and investors seeking a combination of elegance, privacy, and long-term value. Below is a detailed look at recent luxury […]
Uncategorized Are you considering Earthquake Retrofit? Great News! The Earthquake Brace & Bolt Program is Back – Register Now! California homeowners, Here’s some exciting news you don’t want to miss! The California Earthquake Brace & Bolt (EBB) Program has officially reopened registration for 2025. 📅 Registration Dates: August 20 – October 1, 2025 This state-supported program helps homeowners strengthen their homes against earthquake damage by […]
Uncategorized Selling Your Home After Decades? What You Need to Know About Capital Gains Taxes Today If you’ve lived in your home for decades and are thinking about selling, you may wonder how capital gains taxes will affect your profits. In the past, homeowners who sold their primary residence could defer paying capital gains taxes by rolling the proceeds into a new home of equal or greater value. This was a […]
Ramesh Rao Blog TOP MOLD PREVENTION TIPS FOR YOUR HOME No one wants mold or mildew to grow in their homes, but many homeowners have to contend with the issue. Unfortunately, most homeowners don’t address common mold prevention techniques, making their homes a welcome place for mold to grow. These tips will help you mitigate the risks of mold and mildew in common areas throughout […]