Blog

On-Market vs. Off-Market Sales in Cupertino

By Ramesh Rao | Jan 27, 2026

On-Market vs. Off-Market Sales in Cupertino Which Strategy Actually Works Best for Luxury Home Sellers? Many luxury homeowners in Cupertino ask the same question before selling:Should I sell my home off-market, or list it publicly on the MLS? Off-market sales have gained attention in recent years, especially among high-net-worth sellers who value privacy. But in […]

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Move-In Ready vs. Renovating Before Selling in Cupertino

By Ramesh Rao | Jan 27, 2026

Move-In Ready vs. Renovating Before Selling in Cupertino What Actually Pays Off for Luxury Home Sellers—and What Doesn’t One of the most common questions luxury homeowners in Cupertino ask before selling is Should I renovate before listing, or sell the home as-is? The answer is not one-size-fits-all but in Cupertino’s luxury market, buyer behavior gives us […]

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Pricing It Right the First Time in Cupertino

By Ramesh Rao | Jan 27, 2026

Pricing It Right the First Time in Cupertino Why Luxury Homes in Cupertino Don’t Recover From Overpricing Pricing a luxury home in Cupertino is one of the most important decisions a seller will make and one of the easiest ways to leave money on the table if done incorrectly. In Cupertino, luxury buyers are exceptionally […]

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The 2026 Playbook for Selling a Luxury Home in Cupertino

By Ramesh Rao | Jan 27, 2026

The 2026 Playbook for Selling a Luxury Home in Cupertino   What Smart Cupertino Sellers Are Doing Differently to Attract Premium Buyers Selling a luxury home in Cupertino in 2026 is no longer about listing high and waiting for the market to respond. In a city defined by world-class schools, proximity to Apple Park, and […]

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Sing. Laugh. Give Back. An Evening Supporting Access Braille

By Ramesh Rao | Jan 24, 2026

Some evenings stay with you long after the last note fades—not because of how perfectly a song was sung, but because of why everyone came together in the first place. On March 7th, the community is coming together for an unforgettable Access Braille Fundraiser, where music, laughter, friendly competition, and purpose take center stage. This […]

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How Saratoga Home Selling Has Changed Since 1994

By Ramesh Rao | Jan 19, 2026

How Saratoga Home Selling Has Changed Since 1994 As a luxury realtor who has navigated the Bay Area’s evolving landscape for over 30 years, I’ve had a front-row seat to one of the most remarkable transformations in real estate history. For long-term homeowners—especially those who haven’t moved since the mid-1990s—the world of home selling today […]

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How Selling a Cupertino Home Has Changed Over the Last 30 Years

By Ramesh Rao | Jan 19, 2026

How Selling a Cupertino Home Has Changed Over the Last 30 Years Over the last 30 years, owning a home in Cupertino has evolved from a mostly local, relationship-driven experience into a high-stakes, data-driven transaction shaped by global buyers and digital-first marketing. What many long-time homeowners remember from the 1990s—simple listings, limited exposure, and informal […]

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Sunnyvale Housing Market: 2025 Review and 2026 Outlook by Price Bands

By Ramesh Rao | Jan 17, 2026

Sunnyvale, zip code 94087, Housing Market:  2025 Review and 2026 Outlook by Price Bands The Sunnyvale 94087 single-family housing market continues to behave differently across price ranges. Looking at all homes sold over the past three years, one thing is clear: buyers and sellers experience very different outcomes below $2 million, between $2 million and […]

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Vacant Lot vs. Teardown in Cupertino: A Data‑Driven Guide to Building Your Dream Home

By Ramesh Rao | Jan 15, 2026

Buying or Building in Cupertino: Vacant Lot vs. Teardown In flat Cupertino neighborhoods with top schools, most buyers who want a brand‑new home are really choosing how to get there—not whether they will build at all. With construction running about $1000 per square foot, a 3,500 sf new home implies roughly $3.5M in build cost […]

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